Complete glossary of terms used in AI searchability, LLM visibility, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), and AI visibility monitoring.
AEO (Answer Engine Optimisation): The practice of optimising content to be referenced by AI-powered answer engines. GEO (Generative Engine Optimisation): Optimising content for generative AI search results. LLM (Large Language Model): AI systems like ChatGPT, Claude, and Gemini that generate human-like text responses. LLMO (Large Language Model Optimisation): Strategies to improve brand visibility in LLM-generated content. E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness - key quality signals for AI visibility. Citation Likelihood: The probability that an AI model will reference or cite your brand when answering relevant queries.